| The technology of bodily representation, the use of cosmetics and dressing style is gendered in most societies. Norms exist that regulate the kinds of cosmetics men and women “should” use. The same also applies for dressing style, such that men and women are expected to dress differently and make different colour choices. Technological developments in the area of cosmetics have potentials to reinforce, alter or challenge conventional masculinity, femininity and gender roles. The expression of diverse sexual identities through the innovative use of cosmetics in many contemporary urban settings, challenges “conventional” gender roles related to sex. This brief study looks at how cosmetics, behaviour and dressing like ‘women’ among male sex workers in Addis Ababa has turned out to be a two edged sword with simultaneous benefits and disadvantages. Read
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