Egypt is the only Arab country that can boast of a commercial film industry. When people speak of “Arabic films,” they are referring to Egyptian cinema. Films reach all homes. They have influence over people’s thought patterns and behaviours. It is, thus, interesting to view the relationship and dialectic between cinema and society in general, especially in relation to the topic of women and sexuality. Morality is a crucial factor when it comes to critiquing and evaluating Arabic films and the mass media. Filmmakers and television directors are very careful to make distinctions between good and bad women in their dramatic works. There are no grey areas and the degree of ‘goodness’ or ‘badness’ of any given person is closely linked to their sexual conduct. Read full article.
By Maggie Morgan

Narrow Casting is an interactive/participatory peer education and development communication concept as well as a tool. It is designed to inform and educate various target audiences on sexual health issues, including HIV/AIDS, using entertainment as a vehicle. Specifically, narrow casting uses the power of television plus the advantages inherent in interpersonal communication and interactive participation to educate specific target groups.
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By Richie Adewusi

While it is recognized that media encompasses diverse modes of communication both modern and traditional, the media here refers essentially to the mass media – print and electronic. The media is significant largely because of its recognized and powerful role in the dissemination of information to large populations; as well as its prominent role in the moulding of public opinion and as a socialization agent. Read full article. 
By G.I. Serour and Ahmed R. A. Ragab